Dion, is the driving force behind this dynamic team. With 15 years experience in the optical industry, Dion has sixth-sense abilities when it comes to selecting captivating styles and designs for all the ranges within the Eyeworx Group. The enormous success of the Soviet Brand can be attributed to his successful interpretation of the local market’s fashion desires..

Although she had never previously tried her hand in the optical industry, Charmaine truly proved her worth when she demonstrated her uncanny ability to whip the office “boys” into shape – with surprisingly little effort. Her consistently helpful and friendly attitude, paired with her fantastic telephone manner, ensures smooth sailing of all operations.

With her carefully assembled “corporate” attire, Candice is sure to inspire all within close proximity. Our valued stock controller has proven to be an asset to clientele and staff alike. Her attention to detail and uplifting utterances, teamed with her pulling techniques and expert handling of delicate situations, have become essential elements of Sector 2 - the Engine Room of Soviet Eyewear.

Cheeky’s marketing and advertising connections ensure that all of our ranges get precise exposure in the best markets possible. Well-liked and respected by his peers, Cheeky demonstrates driving prowess that has become the object of many people’s envy.

Famous for her thick skin, vibrant soul and determined attitude, it is difficult not to like Maxine. Her ability to wangle order out of the most over-stocked practice, as well as her roaring success in the sales arena, gives substance to the fact that she is a force to be reckoned with.

Stan has stuck around since the early days with Bob Mabena and put the company on the map in the Northern Province, Mpumalanga and the Free State. Full of stories from his “younger years,” our resident pharmacist and taxi driver injects an annual mileage into his car second to none.

Rachel is the Queen Bee when it comes to financial matters of the three companies that make up this demanding hive. Sweet as honey with a sting in her tail, Rachel’s ability to organise, ensure the ever-changing systems within the group remain focused and rational.

With his never-ending stream of chatter and his ability to mix with any crowd, it is second-nature to Michael to befriend anyone and everyone he meets. One is guaranteed to learn something from his wealth of knowledge, if not be convinced in one instant to buy something. As an invaluable member of the team as well as the ears of the business, Michael’s friendly banter is guaranteed to have anyone eating out the palm of his hand